The king had declared Cartier as ‘joaillier des rois, roi des joailliers' or ‘jeweller to kings, king of jewellers’. In that same year, the company also received appointment as official purveyor to King Alfonso XIII of Spain. The appointments went on to include the courts of Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Orleans and Monaco. When aviator Alberto Santos-Dumont complained that the size, shape and unreliability of pocket watches made them unsuitable for flying, his friend Louis Cartier offered to help. He designed a timepiece that fastened to the wrist with a leather band and the first men’s wristwatch was born. The watch, named the Santos, was a hit with Santos-Dumont, and his celebrity status made men’s watches fashionable for the first time. The company continued to develop with the expertise of watchmaker Edmond Jaeger, who later co-founded Jaeger-LeCoultre. Edmond Jaeger was an expert at designing ultra-thin movements, ideal for the new era of Cartier watches.
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